A new Ice Age has arrived!

The UK’s largest Ice Age exhibit has opened at West Midland Safari Park, just in time for the Easter holidays.

Ice Age is an immersive, multi-sensory experience, allowing guests to step back in time and walk amongst the magnificent creatures that roamed the Earth millions of years ago.

The £1.25 million project has three interactive time zones and also features an enormous rumbling volcano and huge atmospheric ice cave, both of which can be walked through by explorers.

Complementing Land of the Living Dinosaurs that opened in 2015, Ice Age continues the prehistoric journey and shows life on Earth after dinosaurs became extinct. The exhibit, located in the Discovery Trail, begins at the start of the Cenozoic Era nearly 65 million years ago and features over 20 life-sized species of mammals, the majority of which are animatronic. These moving, breathing and roaring creatures include a giant ground sloth, menacing hell pig and a herd of ginormous mammoth.

Neil James, Project Manager, says: “We are extremely proud of our new exhibit, which has taken over six months for us to create, install and complete. We have called upon international expert manufacturers and sculptors to create these magnificent creatures and their animatronic attributes, making them seem as life-like as possible.

“The biggest challenge for us was installing the huge volcano without giving away too much! Although we had several setbacks due to the cold weather, the build has been very successful and we have utilised a previously unused space between the Discovery Trail and the four-mile Safari Drive-through. We really hope that our guests enjoy the captivating journey that Ice Age will take them on.”

Ice Age is included in the group admission charge of £10.50 for adults, £9.50 for children aged 3-15 and £10 for concessions. Adventure Theme Park rides are charged extra. Call 01299 402114.