The British Motor Museum has been awarded a VisitEngland Visitor Attraction Welcome Accolade – an accolade only given to a small number of venues each year as part of the Visitor Attraction Quality Scheme.

VisitEngland’s Attractions Accolades, now in their fifth year, can be attained by members of the Visitor Attraction Quality Scheme in categories including the Welcome Accolade, Hidden Gem, Best Told Story, Quality Food and Drink and the Gold Accolade. Members represent a range of tourism experiences across England, supported by a network of trained assessors who advise on improving and promoting the quality, accessibility and sustainability of their offer. The British Motor Museum is no stranger to winning these highly coveted accolades, having previously been awarded Gold in 2016 and 2017.

Tom O'Reilly, General Manager at the British Motor Museum, says: “In order to be awarded the Welcome accolade you have to score highly in the 'staff' category that covers appearance, customer care, efficiency and knowledge. We’re delighted to have scored 97% which is testament to how we have developed our business practices to put the customer at the heart of everything we do.”

To find out more about the British Motor Museum in Warwickshire visit or call 01926 641188.

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