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Now in its third year, Belgravia in Bloom will run from 19-26 May – coinciding with the Royal Horticultural Society’s Chelsea Flower Show

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In celebration of its sponsorship of the V&A’s exhibition – Frida Kahlo: Making Her Self Up – Grosvenor Britain & Ireland will honour the artist across its London estate from May onwards. The exhibition, which will run from 16 June to 4 November 2018, will be the source of inspiration for the area’s annual Belgravia in Bloom festival.

Belgravia’s own floral festival will run for eight days this year and take its inspiration from the exhibition at the V&A. Over 50 retailers across Elizabeth Street, Motcomb Street, Pimlico Road and Eccleston Yards are expected to create breath-taking and original floral displays and installations. Walking maps will be available from all local retailers with details and locations for easy wayfinding.  Grosvenor will run a competition to award the best floral displays, judged by RHS judges, with the opportunity for the public to vote on social media for their favourite.

Throughout the exhibition, many of Belgravia’s retailers will create products and experiences inspired by the iconic artist. Retailers including Beulah, Rococo Chocolates, DONNA IDA, Neill Strain Floral Couture, Howe at 36 Bourne Street and more, will bring Grosvenor’s sponsorship of the exhibition to life throughout their stores and showrooms in Belgravia.


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