Two of the UK’s most popular visitor attractions have been confirmed as hosts for next year’s Group Travel Roadshows – landmark events in the travel trade calendar dedicated to group tourism and coach travel.

Organised by Daish’s Holidays for Groups in partnership with Steve Reed Tourism Ltd, the 2026 Roadshows will take place at:

• Brooklands Museum, Weybridge, Surrey – Monday 20 April 2026 (pictured here)

• Chester Zoo, Cheshire – Monday 19 October 2026

Both events offer free admission for group travel organisers (GTOs), coach operators and tour planners, who can meet face-to-face with a wide range of tourism businesses from across the UK. Exhibitors will include destinations, attractions, hotels and venues, all showcasing their latest offers for groups. Attendees can enjoy a series of one-to-one meetings, guided tours, lunch, refreshments, and prize draws.

“These events always attract a fantastic turnout from the UK group travel sector,” says Martin Jenkins from Daish’s Holidays. “By hosting one Roadshow in the South and one in the North, we’re able to reach a wide cross-section of tour planners. It’s also a great opportunity to highlight our group-friendly Daish’s hotels located across the UK.”

The 2025 Roadshows have already proved a great success – with Trentham Gardens in Stoke-on-Trent hosting in June, and The Old Swan Hotel in Harrogate hosting last month.

“It’s always best to book early,” says Steve Reed. “These events are carefully planned well in advance to help organisers fit them into their busy schedules. With Brooklands Museum and Chester Zoo – two truly iconic and group-friendly venues – we’re confident 2026 will be another great year for the Roadshows.”

For tour planners wishing to attend, or tourism businesses interested in exhibiting, please contact steve@stevereedtourism.co.uk