Coach visitors to York can be among the first to experience the newly transformed York’s Chocolate Story, with an exclusive 20 per cent admission discount available through participating coach operators.

Following the success of its Christmas campaign in 2025, which received positive feedback from coach industry partners, Continuum Attractions is once again offering coach passengers significant discount.

The offer comes at an exciting time for the attraction, which has recently unveiled its biggest-ever transformation, including a refreshed brand identity, redesigned shop and café, and its first dedicated hot chocolate bar.

Located in the heart of York, the attraction's new look celebrates the city's rich chocolate-making heritage and the pioneering families who helped establish its reputation as Britain's chocolate capital. New illustrations of Joseph Rowntree, Joseph Terry, Mary Tuke and Mary Ann Craven feature across the refreshed look, shining a light on the stories of York's chocolate pioneers as happens on its hugely popular Classic Guided Tour which remains unchanged.

Guests can also explore the transformed retail space, with more room to discover freshly made chocolates crafted by the attraction's expert chocolatiers, alongside iconic York-associated brands including KitKat and Terry's Chocolate Orange. The new hot chocolate bar offers visitors the chance to create their own indulgent drink with a choice of flavours and toppings, including some inspired by famous York confectionary.

The attraction's popular expert-guided tours remain unchanged, taking guests on a fascinating journey through the history of chocolate and York's contribution to the industry, with opportunities to enjoy chocolate samples and discover the stories behind some of the nation's best-loved confectionery.

Mark Smith, Groups & Trade Manager at Continuum Attractions, said: "We were delighted with the response to our previous coach campaign and the positive feedback from our industry partners, so we're pleased to be bringing the 20 per cent discount back.

“It's particularly exciting to be welcoming coach visitors at a time when York's Chocolate Story has undergone such a significant transformation. Guests will be able to enjoy the attraction's much-loved guided experience while also discovering our fantastic new-look shop, refreshed identity and dedicated hot chocolate bar. We hope the offer encourages even more coach operators to include us in their York itineraries."

Coach operators interested in offering the exclusive 20 per cent discount to their passengers can request vouchers by contacting Mark Smith, Groups & Trade Manager at Continuum Attractions, at msmith@continuumattractions.com

For further information about York's Chocolate Story, visit www.yorkschocolatestory.com