A new consumer campaign to promote coach tours and excursions has been launched by the Coach Tourism Association (CTA). ‘WeLoveCoaches’ highlights the core messages: coach travel is back; coaches are safe, fun and social; and coaches are ready and waiting to take you on a great UK trip or holiday.
A new website welovecoaches.com is a core element of the campaign. This new site has replaced the former findacoachholiday website and includes details of coach and tour operator members.
CTA operator members have a listing on the welovecoaches.com website with full contact details, social media links, images and video clips. The website provides a simple way for consumers to easily find an operator by county location. The key ‘call to action’ is a link to operator members’ websites, and there are also direct links to members’ social media channels.
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