The ‘festivalisation’ of events is a key trend in the MICE sector – and one that's set to continue throughout 2019 and beyond. Butlin’s Conference & Events, a leader in the MICE arena and already renowned for embodying the term ‘corporate playground’, is embracing this trend, offering event bookers the opportunity to transform its three seaside resorts into fun-filled festivals.

The foundations of a festivalised event are readily available at the Butlin’s fairground, where employees can experience an Instagram-ready helter-skelter, shiny carousel, dodgems and vintage style games, while enjoying the smell of classic funfair treats and plentiful photo opportunities with co-workers. On top of this Butlin’s can supply refreshing ice cream, as well as host pop-up gin bars and international food stalls, to help bring the festival spirit to life. Additionally, delegates can leave their iPhones at home and ‘retox’ with cinema nights, breakout sessions, treasure hunts, memorable pre-dinner drinks, friendly bowling and even cocktail-making classes for unforgettable meetings, conferences and events.

Butlin’s has previously hosted a carnival-themed conference at their Minehead resort for well-known health food chain, Holland & Barrett. The 1,600 attendees got into the carnival spirit with a mini-music festival showcasing beer tents, paella and hot dog stands, with entertainment such as stilt walking, juggling and plate spinning. Holland & Barrett’s Group Head of Brand & Marketing, Emma Hobbs said that it was “the best event in Holland & Barrett’s history”, with Butlin’s inviting guests to board their land train to discover the many wonders of the Minehead resort. Such unique entertainment and catering are the signature of Butlin’s Conferences & Events, with inspiring events sure to make a long-lasting impression.

For more information on Butlin’s Conference & Events’ offering please visit or contact the booking team on 0330 102 5306.

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