Dreamland Margate has teamed up with HemingwayDesign to create a striking new logo to celebrate the amusement park’s 100th anniversary. The family-led design studio has created the unique Dreamland 100 brand for use throughout 2020, when the iconic amusement park will celebrate its centenary.

While a leisure venue has existed on the Margate site since the 1870s, it was not until 1920 that John Henry Iles transformed it into the pleasure garden and amusement park Dreamland – and opened the famous Scenic Railway to the public. A series of large-scale events, new art commissions and festivals is being planned for the amusement park in 2020 to mark the landmark anniversary. Acts already announced include Mike Skinner (DJ set), DJ Spoony, Faithless (DJ Set), The Levellers and a huge line-up for the Soundcrash Funk and Soul Weekender in May.

Dreamland CEO Eddie Kemsley says: “Our 100th year will celebrate the future of Margate and Dreamland as well as its past. Dreamland is one of the most important and striking attractions in the country, it is part of our cultural heritage. So much love and hard work has gone into preserving and celebrating this cherished seaside attraction over the past ten decades; we are immensely proud to introduce it to a new generation of Dreamers and to give them something sensational to talk about in 2020. Not only do we have a huge line up of events in the works, but we also look forward to sharing stories from our past – and celebrating our loyal customers – with the rest of the world.”

For more information and daily opening times, visit www.dreamland.co.uk

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