The British Motor Museum has announced that Peter Armstrong has been appointed Chief Executive Officer from 1 September following the retirement of Jeff Coope. Jeff retired from the Museum in March after 23 years of dedicated service.

Originally from the UK, Peter (pictured here) has been living and working in the USA for the last ten years and joins the Museum from the Mystic Seaport Museum in Connecticut, USA, where he has  worked as President & CEO for the last five years. Previously, Peter has served as Senior Director of Museum Operation and Education at the Jamestown-Yorktown Foundation and as Creative Development and Commercial Director of the Royal Armouries.

Peter says: “Returning to the UK to lead a Museum that tells such an important British story, and houses such a spectacular collection, is a true honour. I’m genuinely excited to work alongside the dedicated staff, members, volunteers, trustees, and supporters to elevate the British Motor Museum as a world leader in celebrating British automotive history and the remarkable people behind it.”

Peter Knott, Midlands Area Director at Arts Council England, adds: “We’re pleased to welcome Peter Armstrong as Chief Executive Officer at the British Motor Museum, bringing a wealth of experience from museums in both the UK and USA. I’d also like to thank Jeff Coope for his excellent work in leading the organisation over the past 23 years, and wish him all the best in his retirement.”

To find out more about the British Motor Museum please visit the website at https://www.britishmotormuseum.co.uk or email enquiries@britishmotormuseum.co.uk

PHOTO: Mystic Seaport Museum