In a first for the British Motor Museum, motorcycles are the new star attraction…

As a departure from its normally car-based exhibitions, the British Motor Museum in Warwickshire is diving into the world of motorcycles. A new collaboration with Triumph Motorcycles will see two temporary exhibitions delivered over the next six months.

The first is a celebration of one of its most iconic road and race bike names – the Daytona. Visitors to ‘The Legendary Daytona Motorcycle’ exhibition will be able to discover the story of how Daytona became, and continues to be, one of the most successful British motorcycles of all time. Featuring 16 Daytonas from road and track, as well racing memorabilia, the exhibition includes a number of machines, each with a story to tell, from Buddy Elmore’s 1966 historic Daytona 200 winner, to the first Official Moto2 Dorna Sports Licensed motorcycle, the Daytona Moto2 765 Limited Edition.

Jeff Coope, Managing Director at the Museum says: “This exhibition, showcasing two wheels rather than four, is a first for us. Triumph is an iconic British brand, and this is a great opportunity to share the story of Triumph’s continued evolution and the important role that British motor manufacturing still plays today.”

The exhibition is on display in the Rotunda Gallery, with admission included in the normal entry fee, visit

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