The Royal Yacht Britannia, in Edinburgh, reached a landmark today, clocking up an incredible 10,000 ‘Excellent’ reviews on travel website TripAdvisor.
The Queen’s former floating palace, now a jewel in the crown of Scottish tourism, prides itself in providing the highest standards of customer service annually to its 350,000 visitors from across the world. The news today means that, of the 13,856 reviews posted on TripAdvisor, to date, by visitors, 72.1% are ‘Excellent’. This is the highest ‘Excellent’ percentage rating of any large attraction in Scotland, and 2nd only in the UK to the British Museum in London 72.5%, ahead of iconic attractions such as Houses of Parliament (71.7%), Big Ben (69%), Westminster Abbey (66.8%) and the Tower of London (65.6%).
This milestone follows on from Britannia reporting 2016 as its most successful year since opening 18 years ago and being rated by national tourism agency, VisitScotland, as Scotland’s Best Visitor Attraction for the 11th successive year.
Justifiably proud of this achievement, Britannia’s Chief Executive, Bob Downie, said: “Reaching 10,000 Excellent reviews, is an outstanding achievement and a real testament to our wonderful staff who consistently provide the great customer experiences that result in such positive feedback from 72.1% of our Tripadvisor reviewers. There is a huge difference in the quality standards required to gain a 5 Star Excellent review from your customers as opposed to a Very Good 4 Star review, with the former critical in convincing new customers to invest their time in visiting your attraction.”