Worcestershire has launched a collection of 12 new experiences that celebrate the county’s heritage, creativity and natural landscapes – all with group travel in mind. For help planning your group trip head to visitworcestershire.org/trade/travel-travel or email visitworcestershire@worcestershire.gov.uk

1. Be a Pub Landlord for the Day

Groups can step behind the bar at the 500-year-old Queen Elizabeth Inn and experience the traditions of British pub life (pictured here). Includes pint-pulling, storytelling, a tour of nearby Elmley Castle and a classic pub lunch.

2. Tea & Tales: Walk in the Footsteps of Lewis & Tolkien

This guided walk through the Malvern Hills explores sites linked to C S Lewis and J R R Tolkien. The experience ends with a group afternoon tea in a Georgian hotel.

3. Butter Churning at Broadway Museum

Groups can get hands-on with this heritage activity at the Broadway Museum & Art Gallery. Learn to churn butter the traditional way, followed by a seasonal lunch.

4. Woodland Charcoal Making Experience

Set in tranquil woodland, this session explores the craft of traditional charcoal making. After the demonstration, enjoy a BBQ cooked over handmade charcoal and take home a bag.

5. Footplate Experience – Severn Valley Railway

New for 2025, this upgraded group-friendly experience includes a turn on the footplate of a heritage steam or diesel engine, plus a picnic hamper with Worcestershire produce.

6. Jewellery Workshop – Wagtail

Perfect for creative groups, this jewellery-making workshop lets participants repurpose silver or gold into something new. Includes wine tasting from the on-site vineyard. Visitors are able to take pieces of their own jewellery to be reworked or sliver material can be provided.

7. Private Tour of Diglis Island

A rare chance to explore this off-limits island in the River Severn, led by a professional photographer, the visit combines canal history and nature with photography tips.

8. Porcelain Painting at Royal Worcester

Groups can enjoy a guided painting session at the iconic Royal Worcester factory. Learn about the site's artistic legacy while creating your own decorative piece.

9. A Day on the Farm – The Really Good Dairy

Explore real-life farming with a guided visit to a working dairy farm. Includes cow-milking, seasonal activities and the chance to create your own milkshake to take away.

10. Broadway Tower Cold War Bunker Tour

Take your group beneath the Cotswolds with this thought-provoking Cold War bunker experience. Discover the role of Royal Observer Corps volunteers during the 1980s.

11. Canal Boat Cruise with Afternoon Tea

Enjoy Worcestershire’s waterways with a skippered canal cruise, complete with afternoon tea. 

12. Archery, Canoe & Fire – Aztec Adventure

For more active groups, this multi-part session includes archery, open canoeing and a lakeside campfire with hot drinks and snacks.