British holiday firm Away Resorts is reporting record success as demand for homegrown getaways continues to boom.

The company, which currently has five parks open across the UK, has seen bookings rocket and sales hit an all-time high. Bookings are up 44 per cent on this time last year, with demand for breaks in August currently highest and slots for September proving popular too. Week on week bookings are also up 71 per cent.

Away Resorts say their UK offering – top quality, self-catering accommodation in idyllic countryside locations, with plenty of outdoor activities – is a perfect fit for post-Covid holidaymakers looking for open space, fresh air and plenty of room for social distancing.

Chief Executive, Carl Castledine – whose grandfather founded Britain’s first ever holiday park – said: “After the last few months, we know that people are desperate to get away for a short break or longer, family holiday, in a place where they feel safe and can relax. Worries about air and other long-distance travel mean that more people than ever are choosing a staycation.

“At Away Resorts we provide a massive range of flexible, self-catering accommodation that can provide a great base for exploring the Great British countryside or just relaxing in socially distanced peace. As a result we’ve seen a record month for bookings in a trend that looks set to continue well into the school holidays and beyond.”