Commenting on news of a VAT reduction for tourist attractions for the duration of the summer holidays, Andrew Pawson, CEO of Continuum Attractions (pictured here), says: “We are welcoming the Government’s Great British Summer Savings scheme to improve affordability of a great British day out.

“While final details are yet to be confirmed, we anticipate that our portfolio of attractions will benefit from the upcoming VAT reduction meaning we will be able to welcome more guests this summer and give more families a memorable yet affordable experience. This opportunity to provide better access to days out charting British heritage and culture is a valuable one from which so many can benefit. It’s a great chance for the industry to show off the best of Britain.

“We have a host of exciting summer activities lined up and can’t wait to share more details in the weeks to come.”