Group travel organisers searching for day trip and short break ideas will have more choice in 2023 with the announcement of a new name in travel – Touromo.

Backed by National Express, Touromo brings together seven local coach travel brands and their decades of proud heritage and expertise to provide a top quality coach holiday experience under a single name. MD John Boughton says: “We have ambitious plans to become a major player in the UK coach holiday sector, and the creation of Touromo means we can operate on a national scale.

“There is a strong demand for holidays and day trips. We know customers are looking for more choice in the way they can travel, but don’t want to compromise on quality or comfort. Touromo will allow us to enhance the breadth of our offering, while still giving travellers the assurance of the great holiday experience you get from a trusted and experienced leisure travel provider.”

The significant investment also includes a multi-channel marketing and advertising campaign with direct mail, social media and a TV commercial

With hundreds of short breaks and day trips departing from across the Midlands and south of England, each Touromo holiday is carefully designed by a team of travel experts with convenience and relaxation in mind. From the moment they’re picked up from home*, customers can expect the highest standards of service and comfort on board, with reclining leather seats and ample legroom, air-conditioning and all the mod cons including free wifi and USB charging. 

For more information see

A dedicated online login is available for third party travel agents and partners to manage bookings. For enquiries and support email

*Door-to-door pick-up service applicable on holiday bookings from selected areas. 

Stay Up To Date

Sign up for our newsletter

Sign up for our regular newsletter to ensure you don’t miss out on our latest news and offers.
Footer CTA - Newsletter