wicked 2023 24 london company photo by matt crockett 1608 rt

WICKED, the West End stage musical phenomenon that tells the incredible untold story of the Witches of Oz, will today (Wednesday 24 April 2024) play its 6,762nd performance, becoming the 10th longest-running West End show in British history. Wicked surpasses the run of the legendary farce No Sex Please, We’re British, which ran from June 1971 until September 1987, playing a total 6,761 performances.

“One of the all-time musical theatre successes” (The Guardian), the Tony®, Grammy®, and Olivier award-winning musical by Stephen Schwartz and Winnie Holzman opened at London’s Apollo Victoria Theatre in September 2006 where it has already been seen by more than 12 million people.

Producers credit the travel and tourism industry with a large part of the show’s enduring success. Acknowledged as ‘the West End’s most travel trade friendly show’, more than 40% of its London audience is made up of international visitors, with the majority booking tickets via travel trade distribution. In response to the pandemic and a changing West End sales landscape, Wicked launched Wicked Direct, an in-house b2b booking service, in September 2022. Created to forge closer links and partnerships with the travel industry, Wicked Direct has already generated more than £2m in ticket sales for the show. 

The top ten longest-running West End shows in British history are: The Mousetrap, Les Misérables, The Phantom of the Opera, The Woman in Black, Blood Brothers, Mamma Mia!, Cats, The Lion King, Starlight Express, and Wicked.

Group and FIT tickets are currently on sale to December 2025 at www.WickedDirect.co.uk

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