The British Tourism & Travel Show returns to the NEC, Birmingham on 22-23 March 2023, where you can expect to be welcomed by exhibitors and like-minded visitors looking to book group trips and tours for the year ahead and beyond…

Event Manager Lloyd Jones says: “We are delighted to bring the industry and those looking to book group trips and tours back together again at the British Tourism & Travel Show. If you’re in the business of planning group tours, you simply must visit BTTS between 22-23 March 2023.”

The show gives you the chance to discover places on your doorstep for your groups to visit. Tour one of the most biodiverse counties in the British Isles with Visit Shropshire, or see Visit Wales for indulgent mini-break ideas, road trips and guided tours. With mental health and wellbeing at the forefront of today’s society, and local comforts sought after, organisers should expect a continuing demand in popularity of staycations. Whether visiting a local museum or wanting to take groups to enjoy the splendour of natural landscapes or explore historic landmarks you’ll be sure to find exhibitors ready to offer bespoke packages for your 2023 plans and beyond.

Group trips are no longer just seen for older generations. Many people have rediscovered the value and importance of family, where several generations are opting to travel together. The need for connectivity is now greater than ever. New experiences are needed to appeal to a range of demographics and the British Tourism & Travel Show is a perfect place to uncover them.

Exhibitors will collectively share hundreds of quality, group-ready experiences at the show. Bespoke packages will be available in multiple locations across the British Isles that appeal to this new customer base with group tours tailored to different ages. For example, Visit Leicester & Leicestershire who offer ‘Fitcations’ promoting gentle adventures as well as active escapes from woodland trails, bowling, cycling holidays and archery or you can even take your group kayaking.

The show brings together exhibitors from group coach tour operators to hotels and lodges, museums and parks across multiple destinations in the British Isles. Whether you’re a seasoned organiser of group trips and tours or are new to the industry – you are bound to find inspiration. Taste local delicacies and explore around 250 group-friendly attractions, venues, and destinations in just two days including; City Cruises, Albatross Travel, Bletchley Park, Great Western Railway, Classic Britain Hotels and Tourism Ireland – just a few returning big names for 2023.

Find new itinerary inspiration from first time exhibitors, including; Carmarthenshire County Council, Kew Green Group, Drayton Manor Park, Turkish Airlines Inc, ACC Liverpool, Backwaters Cruising Ltd, Aberglasney Gardens, Worldwide Attractions, Royal Air Force Museum, Hull City Council - Yorkshire's Maritime City, Herriot Country Tourism Group and Hull Culture and Leisure - Hull Museums.

The Keynote Theatre will once again host engaging and informative speakers to update you on the latest need-to-know industry developments and best practice. Speakers already confirmed include the CEO of English Heritage, Kate Mavor and the Digital Tourism Marketing Agency, Adido with a presentation on emerging market trends.

The show is free to attend, register today at  

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